GrowthHive Blog

1st Rank SEO for a Tier 2 Manufacturer

Written by Francois Gau | Mar 7, 2025 1:34:34 PM

SEO is a complex and often misunderstood product that many regard is a necessary evil. The reality of SEO, though, is that it can be a powerful tool to drive lead generation for your business. For one of our clients, a Tier-2 manufacturer struggling with a website that was hard to find on search engines, SEO was not a nice-to-have: it was a requirement.

Our client understood that the right sort of leads required the right sort of traffic. To build traffic to their site, we started first with how people were finding their site. By comparing their traffic with their segment competitors, we found a common set of keywords that were driving traffic to the two sites. Applying our proprietary approach to SEO keyword selection, we created a plan for this customer and set to work rebuilding their site to capture the potential customers they were looking to attract.

What were the results? In 90 days, impressions on Google were up 168% compared to prior baseline. More importantly, form submissions were up 56% with qualified submissions up 66% after our SEO changes.

SEO doesn’t need to be a black bag. By applying the right strategy with a consistent approach, any site can benefit from SEO content work. GrowthHive differentiates our SEO work from the competition by focusing on results that matter. Impressions are great, requests for quote are better. Building an SEO strategy that focuses on real wins over ‘vanity metrics’ is what we are all about.

Get in touch today to find out how your company can benefit from GrowthHive SEO as part of your complete marketing and sales strategy.