B2B Marketing
Give with the Intent to Get
To make marketing count, “Give with the intent to get” and develop “Win-Win” relationships that last more than a few seconds on social media.
Lead Generation
Plug Into The Power of Thirds for Generating Better Leads
Utilizing the Power of Thirds for your Lead Generation is a great way to determine the type of marketing you want to pursue.
Tradeshows are Making a Comeback. Don’t Miss Out!
If the pandemic has taught us one thing, it is that there is no substitute for face-to-face contact when developing new business opportunities.
Business
Working “IN Your Business” Too Much Can Lead to Distractions & Challenges Down the Road
Working “IN your business” is spending time on the flow of daily activities. Working “ON your business” is investing time into critical thinking...
Strategic Marketing Plan
Why Smart Messaging is the Wise Thing to Do
Marketers engage in smart messaging with the right personas to appeal to obtain a greater return on their investment in marketing activities.
Goal Setting
What Planning Steps SHOULD You TAKE to Accomplish Your Goals?
Find out the three building blocks you need to crush those 2022+ goals.
Are Trade Shows Back? Read About our Experience with C&M Precision Tech
Tradeshows. Post-COVID meetings. Marketing. Selling. Connecting. Networking
Freshen Up Your Marketing Strategies with ABM!
If the objective is to communicate with all 3 target audiences at the same time to close a deal, we need to think outside the box by using SMART...
Converting is Why You Play
Similarities between running a successful football team and converting prospects to customers. A great model for Business Development Strategies.
People Experience
Is Customer Experience a Function of People Experience?
People Experience (PX) drives Customer Excellence inside our firms which ultimately impacts Customer Experience (CX). In short, Service-Profit Chain!