BUSINESS DEVELOPMENT
PLAN for Success and Find Your “Why”
We dive deep with you and your team members, asking the tough questions that get to the core of your business. Together, we'll uncover your brand’s true essence, pinpoint its place in the market, and map out where it needs to go for maximum success.
Through collaborative business development processes, we align your vision with actionable strategies that create real, measurable impact. With a clear roadmap in hand, we ensure your brand is positioned to thrive in today’s dynamic marketplace.
BRAND POSITIONING & STANDARDS
Through collaborative sessions with your leadership team, we dive deep to uncover the true essence of your brand. Together, we define where your brand stands in the market, identify what makes it unique, and map out where it needs to go for long-term success.
With a clear focus on your differentiators, we’ll help you craft a business development and market strategy that drives demand and positions your brand for real growth.
MARKET MAPPING
We compare and contrast a cross-section of end-markets, channels, geographics and products to define best possible areas for business development, sales and marketing focus. And, sometimes more importantly, what areas to leave in the dust. What’s best is that this can be completed without onerous and time-consuming market research.
Get directional answers for your marketing and sales plan in days or weeks, not months or years.
STRATEGIC PLANNING
At GrowthHive, in partnership with VelocityHUB Pittsburgh, we drive sustainable growth through the VelocityICE methodology—Intent, Course, and Execute. This proven approach seamlessly aligns business development, strategy, sales, and marketing, empowering businesses to achieve their goals.
By refining aspirations, sharpening business strategies, and uniting leadership and teams, we deliver impactful results that fuel success.
ACCOUNT BASED MARKETING (ABM)
Account-Based Marketing (ABM) is a powerful business development strategy that focuses on the right prospects—not just more of them. By leveraging existing relationships and deep expertise within a niche market or a key client site, ABM allows businesses to create highly personalized, strategic outreach.
Through tailored messaging and precise delivery, this approach strengthens connections, builds trust, and drives higher-value opportunities. Whether you’re looking to expand within an existing account or break into a specialized market, ABM ensures your marketing efforts are focused, effective, and results-driven.
CUSTOMER RELATIONSHIP MANAGEMENT STRATEGY (CRM)
Connecting CRM systems to marketing efforts, business development, and operational tools is the key to creating seamless workflows and improving response times. A strategic approach ensures these tools deliver more than just functionality, emphasizing continuous engagement and measurable success to support your business goals.
This approach turns disconnected processes into a unified system that works smarter, not harder.